The Driver’s Car
Published
By
jesse
Swinburne University Student takes out car of the future competition.
Where will motoring take us in the year 2020? If Matthew Blytham has anything to do with it, it will be all about the driver.
A Swinburne University Design Student, Blytham has taken out the tertiary student drawing/design category of the Victorian Automobile Chamber of Commerce (VACC) Target 2020 Car of the Future competition.
Powered by hydrogen/ethanol fuels, the ‘Velo’ lightweight two-seater is designed with the true driver in mind. “Its purpose is to reignite the passion of driving, without having to worry about burning limited fossil fuels and damaging our precious earth,” Blytham says.
After spending a year in the University’s internal design consultancy, the Swinburne Design Centre, Byltham has also been awarded an internship in Germany at the internationally renowned Frog industrial and product design firm.
“During the past year I had the privilege to work within a wide range of design sectors, including product development, manufacturing, retail, exhibition, and automotive design,” he says. “This has given me remarkable insight into the current status of design in Australia.”
Blytham receives $3000 for his winning entry, which will undoubtedly help as he sets off overseas. The VACC Target 2020 competition winning entries will be on show at the Melbourne Motor Show from 27 February – 9 March 2009.



Another of Blytham’s designs – PX1000- A small handheld MP3 player that doubles as a DJ device.

Another of Blytham’s designs – 4 Leaf- Ipod DJ Hardware

Whirly Bird – an electronic carrier pigeon for the office.
Related Articles

Events
It’s time for debate and discussion at Saturday Indesign
Saturday Indesign might be revitalised and full of surprises in 2026, but the ever-popular Design Discussion series is back for more thought-provoking panels. Find out who’s discussing what in Sydney on 12th September.

Events
A rollicking good story with Richards Stanisich and Royal Oak Floors
Jonathan Richards and Kirsten Stanisich discussed practice, design process and the business of running a studio at a live audience event hosted by Royal Oak Floors in Sydney.

Events
Indesign x Wilkhahn: Melbourne, where are you working?
Our latest collaboration saw a range of designers come together at Wilkhahn’s Melbourne showroom for a discussion on the workplace dynamics specific to the Victorian capital.

Events
“A journey into a whole new material world”: Plant Life at the NGV
Curator Ewan McEoin tells us about the NGV’s new exhibition on plant-based materials as alternatives to plastics, synthetic materials and other non-renewable resources.