Saturday Indesign official Afterparty celebrates the day in Signature style

As the sun set on Saturday Indesign, the crowds descended on Ovolo Woolloomooloo to finish off a long and stimulating day with some fun and revelry. For many, the last leg of the day involved the short stroll to Ovolo from Stylecraft’s 24^th-floor party. We can neither confirm nor deny that Daft Punk showed up for a DJ set, but what we do know is that – after a full day of showroom visits and panel talks – the people of Sydney’s design community were ready to let loose after dark. 

The 2024 Saturday Indesign Afterparty was put on in association with Signature Appliances and Ovolo Hotels, creating the perfect end to the standout day in the design calendar. Around 300 guests attended the exclusive ticketed party, which was held last year in Melbourne at Industry Lanes. 

With the impressive Ovolo venue nestled on the edge of the harbour among Woolloomooloo’s wharves, guests were first greeted with an elegant entry sequence as they ascended from street level into the party area. With atmospheric lighting and a spacious setting, this year’s Afterparty allowed for both extravagant fun and serene pockets where friends old and news could catch up and reflect on the day. 

The inviting Afterparty was populated with a wide cross-section of the design community, from showroom CEOs and high-profile designers to student volunteers who helped keep things moving at venues throughout the day. 

Saturday Indesign is an action-packed day that takes over the design scene of a full city each year. Following Melbourne in 2023, it was Sydney’s turn again this year, with thousands of people ­– primarily architects, developers, design hunters, industrial designers, interior designers, manufacturers, product suppliers and specifiers – waltzing between the dozens of showrooms that opened their doors for the day.

Sydney was organised into several precincts for Saturday Indesign on 7^th September, including Alexandria, Surry Hills and Paddington. The rhythm of the day will be a familiar one for attendees, as the morning calm before the storm soon becomes a frantic and fascinating dash between different showrooms. A series of stimulating design talks added substance and depth to the day, with many design practices touring groups around on buses to hop on and off at various venues. 

As the afternoon faded and lunch offerings gave way to drinks, the atmosphere turned more towards the partying that culminates at the official Afterparty. As one of the largest and most successful Saturday Indesign events yet, the evening gathering was a fitting way to bring the whole day to a fun conclusion. 

A huge thank you to all of our exhibitors, partners and attendees for making Saturday Indesign 2024 so special – and especially to all those who attended the Afterparty at Ovolo Woolloomooloo thanks to Singature Appliances.

Share your experience via #saturdayindesign and see more highlights @saturdayindesign.

Saturday Indesign
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Read more about this year’s design discussions here