On the Ground in Milan: Jarrod Lim
Published
By
jesse
Singapore-based designer Jarrod Lim gives us his impressions of this year’s Milan Furniture Fair.
One thing that anyone who has ever been to the Milan fair never forgets is the experience of just getting into the show.
Dangerously overcrowded trains that are steaming hot, long queues to buy a ticket, other confused visitors not knowing where to get the registration form and then not knowing what to do with it, security guards yelling in Italian and just general chaos at the many different entrance gates, each one catering for a different type of ticket.
You’d think that after 50 years of the Salone, things would move like clockwork.
But I guess with almost 300,000 visitors descending upon the city, it’s bound to cause some problems.
Salone Internationale del Mobile, Day 1. South Gate after exiting the Metropolitan train
A massive crowd is banked back to the exit coming up from the metro train station leaving nowhere to go for the people streaming up from the escalators.
The award for most interesting signage and display at the Milan fair should be given to Fratelli Boffi.
The sign was constructed using nails and coloured string to create an intericate digital-web pattern leaving negative spaces for the text.
It was very effective, although the positioning of their spotlight could have been better.
The backdrop also featured an image of classic chairs placed in a room setting all created using nails and string.
Jarrod Lim
jarrodlim.com
Stay tuned to Indesignlive for more coverage from the 2012 Milan Furniture Fair
Related Articles
Events
A rollicking good story with Richards Stanisich and Royal Oak Floors
Jonathan Richards and Kirsten Stanisich discussed practice, design process and the business of running a studio at a live audience event hosted by Royal Oak Floors in Sydney.
Events
Indesign x Wilkhahn: Melbourne, where are you working?
Our latest collaboration saw a range of designers come together at Wilkhahn’s Melbourne showroom for a discussion on the workplace dynamics specific to the Victorian capital.
Events
“A journey into a whole new material world”: Plant Life at the NGV
Curator Ewan McEoin tells us about the NGV’s new exhibition on plant-based materials as alternatives to plastics, synthetic materials and other non-renewable resources.
Events
The inaugural Coastal Design Assembly is about to make landfall in Sydney
Sophie Lanigan, organiser of a new event centring on Sydney’s relationship to water, tells us what the event’s all about, who it’s for and why it matters today.