When meandering through an art gallery, there is a pensive quality that settles the mind and can induce curiosity and clear-headedness. This feeling is a far cry from the overwhelm often experienced when trying to navigate surface selection for a home or project palette. It’s an insight at the heart of Caesarstone’s shift from product selection to immersive design experience.
Strategic place makers Studio Latitude and Daniel Dalla Riva of Studio Massive are the brains behind this gallery-like concept. They began by thinking ‘beyond the surface’, considering the surfaces themselves as architectural forms. Whether welcoming a designer or a member of the community, the idea of ‘interaction’ is at the heart of ‘specification’ in this design. It builds appreciation for the products through unconventional volumes, form and bold proportion within the 215 square-metre space.
This savvy strategy leverages the strength of our senses, rather than simply relying on a vivid imagination. It emphasises the way materials feel underhand, morph below fluid natural light and how they characterise a room when applied at varying scales. In this way, the design uses craftsmanship and perspective to present a materials discovery lab, where the testing environment feels peaceful yet is more rigorous and provides more accurate guidance than most traditional specification processes.
Visitors are greeted by a light, double-height atrium-like space where the back wall is adorned with monolithic panels of silver-framed surfaces; the veining, grains and speckled patterns are abstract watercolour landscapes in their own right, a presentation that allows the materials speak for themselves. Beneath them, the central island bench, in Caesarstone ICON Brillianza, grounds the space. From here, a series of refined drawers houses large Caesarstone Porcelain and ICON samples. Guests are invited to examine the generously-sized samples within each drawer and curate their own flat-lay compositions and material palettes directly on top of them.
After interaction comes immersion, with a series of showroom settings that illustrate the diverse environments iconic Caesarstone products can enliven, across homes and commercial spaces. Caesarstone ICON Rossa Nova features throughout the kitchen benchtops, while Caesarstone Porcelain, in a dark, sophisticated Smokestone, defines the bar. Porcelain in Fume cloaks the bathroom and laundry with warm undertones. Caesarstone ICON Advanced Mineral surfaces, alongside Porcelain, run throughout the gallery zones.
Genuinely immersive experiences bring all elements of a larger design vision and material palette together. This is why each space pairs Caesarstone surfaces with complementary materials from other brands, such as Circa Studio French oak engineered timber flooring, Polytec veneers, or ABI Interiors basins and tapware. Additionally, the flagship gallery is fitted with digital devices that generate real-time visuals, boosting confident and informed decision-making.
Already drawing the attention of industry leaders, the space has been shortlisted in the Retail category of the 2026 Interior Design Excellence Awards (IDEA). However, for Caesarstone, a brand nearing its fourth decade, the showroom’s gallery-inspired design doesn’t exist in isolation. It signals an intent to bridge the gap between selecting a surface and being able to truly test-drive it by offering designers and customers an elegant, sensory lens.
Photography
Peter Clarke
