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Carr: The power of embracing the digital age

The Melbourne-based design and architecture studio, Carr launches their brand-new website with a clean, new voice to reintroduce the award-winning firm in the new decade.



BY

February 10th, 2020


A digital detox in the 21st century is almost too painful to think about – we’re constantly glued to our phones and our need to remain connected is an everyday reality. As tempting and necessary as it may seem, the current landscape of the 21st century work-culture makes the concept difficult to do. With the welcome of the ‘work-on-the-go’ lifestyle and offices from every corner of the globe, we’re living in an inescapable digital world.

For founder and principal, Sue Carr of Melbourne-based studio Carr, the future will be undeniably digital.

“The future is a digital world whether we like it or not,” Sue Carr expresses. “The younger generations coming through know nothing else but digital. How we communicate amongst ourselves as a business, and out to the world, is increasingly done in a digital format.”

Emerging generations operate through a digital conversation, where transparency is key for consumers. Information that is fully accessible and on-the-go 24/7 – that is the secret to a brand’s success in the 21st century.

Following on from an eventful end to 2019, entering the new decade calls for a fresh start – a visual digital narrative that impacts, engages and inspires the wider design community.

The new website for Carr opens its ‘front doors’ of the studio to showcase the ideas, thinking and insights that form the foundation of Carr. Designed and developed in collaboration with Studio Brave, the platform puts content and visual impact at the forefront.

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“The future is a digital world whether we like it or not. The younger generations coming through know nothing else but digital.” – Sue Carr.
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Eye-catching imagery and a video-rich format guides the user through, with an option to customise what is hidden and shown on the screen to suit every viewing experience. The content-heavy platform will be constantly refreshed – navigating through a digital livestream of ideas straight from the heart of the studio.

“Our new website shows what we think about the world and what we think about design. Nowadays it’s so simple to garner information from across the globe,” Sue adds. The new website recognises this and allows us to communicate beyond the traditional borders that businesses have had to operate in the past.”

Treasury Wines by Carr. Photography: Earl Carter.

Technology is consistent, and its omnipresence is reflective of the current state of society. Rather than being afraid of the unknown complexities within the digital landscape, Carr believes in embracing innovation and staying ahead of the game. This new website is just the beginning of Carr’s digital transformation – a start of an exciting evolution for the new decade.

“I think we’re incredible privileged to be in this new age, the digital age. How inspiring and how lucky we are to be part of a time when everything is being thrown up into the air and changing.”

EazyPeazy by Carr. Photography: Tom Blachford.

Dive into the design mind of Carr.

 

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