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Indesign Magazine
Indesign Magazine

Zenith Lands in Asia

Indesign would like to congratulate Zenith on the launch of their Hong Kong showroom. Representing the best of Australian and international design, the expansion is testimony to the brand’s hard work and well deserved success.



BY Lorenzo Logi

July 2nd, 2015


Building on decades of accomplishment in Australia and New Zealand, Zenith have bolstered their Asian presence with a new showroom in central Hong Kong. The expansion is a logical one; as company Director Barbara Schmidt points out, “Many of our clients have offices in Asia and there are so many Australian architects and designers working in these regions. We need to be there to support them.”

The showroom, located in the cit y’s Central district, is ideally situated close to major offices of clients and industry leaders, and boasts a magnificent view of the harbour. Zenith has a full range of world class flexible furniture solutions to enhance collaboration and concentration in the workplace, and the collection on display showcases Zenith workstations and Schamburg + Alvisse products plus the company’s core international partners; Formway, A llermuir, Buzzispace, Enea, Aichi, Sean Dix and Sancal. Zenith are also using the space to promote Australian designers, including Yellow Diva, Tom Skeehan, Tom Fereday and Keith Melbourne.

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Beyond reflecting the importance of the Asian market for Australian companies, Zenith’s Hong Kong expansion attests to the company’s unique philosophy and management model. Born in the 1950s, Zenith has steadily refined its approach and grown across Australia and New Zealand, with four manufacturing facilities and showrooms across ever y major cit y in the two countries. A commitment to both distributing the best in international design and fostering local talent and craftsmanship saw Zenith launch Zenith Design in 2009 to lead their own design and manufacturing direction, and open a state of the art powder coating facilit y and a CNC machine worktop plant at their Melbourne factor y in 2013-2014 . As a result, Zenith not only produces a world-class collection of proprietar y products, but also is in an excellent position to offer bespoke solutions. As Schmidt comments, “Being a local manufacturer in this Asia Pacific region and being able to offer fully resolved solutions with a customised edge is a huge point of difference for Zenith.”

Ultimately however, it is Zenith’s understanding of the needs of the contemporary workplace that make it an invaluable asset for its clients; “ We want the workplace to be more welcoming and acoustically balanced. The workplace needs to inspire and attract people to work at the office instead of the coffee shop,” explains Schmidt. She adds, “The style and feel and size of the workstations have changed. And now our loose furniture collection is play ing a huge role in our overall offer for collaboration, break out and quiet areas in the workplace.”

Zenith
zenithinteriors.com


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