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VENTURA LAMBRATE 2014

Celebrating its fifth year, the 2014 edition of Ventura Lambrate will be celebrated through lots of activities keeping the unique and energising atmosphere in the area, both day and night.



BY Lorenzo Logi

March 24th, 2014


Above: Desiderabilia by Giorgia Zanellato

Ventura Lambrate, the only completely curated design district during FuoriSalone, represents the latest developments in the field of conceptually based contemporary design. Through an organic exhibition circuit, the public (composed of press, professionals and design enthusiasts) are challenged to look at design from a different perspective.

Ventura Lambrate 2014 reconnects with previous participants, sets up collaborations with new exhibitors, welcomes renowned and established designers, as well as emerging young designers, design labels, cultural institutions, academies and galleries. The selection and positioning of the exhibitions on show is curated by Organisation in Design.

Ventura Lambrate 2014 is an important breeding ground for making connections between designers, press, commissioners, producers and creative institutions and therefore for creating artistic and professional value for exhibitors and visitors.

web-SLOWD_Photo-Credit-and-styling-Francesca-Ferrari-and-Lisa-Rampilli
SLOWD Photo/Styling: Francesca Ferrari and Lisa Rampilli

VENTURA TEAM UP & VENTURA HIVE
Design is undergoing a period of transformation, shifting to a more interdisciplinary approach. Interpersonal relations conducted through design have cultural, social, political and economic implications. In Ventura Team Up this trend becomes visible: designers team up with each other and with people in different fields to realise the next step in their practice.

The new platform Ventura Hive presents up-and-coming talents. The name “hive” hints at the idea of designers coming together within this collective space. Ventura Hive gives talented designers the opportunity to express themselves in a group exhibition for maximum exposure. Ventura Hive is produced in partnership with Officine Tamborrino.

Address: Via dei Canzi 19, Milan

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MINDCRAFT Photo Credit: Nicky de Silva

VENTURA GALLERIES AND GARAGES
Find the Ventura Galleries and Garages situated in and around Via Ventura. In gallery spaces, charming garages and the area’s stateliest hall, a select group of international design studios, edgy design labels and special projects will pull you in one after the other: the net effect is a dazzling overview of top-quality expressions of design thinking and production from around the world.

Addresses: Via Ventura 2, 3, 5, 6 and 15, Via Massimiano 23 and 25, Via Sbodio 30–6, Via Conte Rosso 18 and 22, Milan

2013-curators
VL13 Curators: Margo Konings (left) and Margriet Vollenberg (right). Photo credit: Nicole Marnati

VENTURA ACADEMIES
Prestigious institutions and renowned academies from all over the globe gather to show off designs by their students and recent graduates. Catch the next generation of designers showing off their work, processes, speculations, research and critical approaches on an international stage for the first time.

Address: Via Privata Oslavia 7, Milan

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HOZAN-ZANGANA Photo Credit: Lisa Klappe

VENTURA X MAARTEN BAAS
The special project this year is Ventura X Maarten Baas, BAAS IS IN TOWN coproduced by 5 VIE in collaboration with Ventura Projects. Ventura Lambrate surprises everyone this year by having a satellite project shown in the city centre of Milan, while embodying the same significant atmosphere of the district. Ventura X Maarten Baas features the creative world of renowned designer Maarten Baas, coming back with his first solo show in years, based on Baas’ ever experimental, entertaining, yet critical way of working.

Address: Via Zecca Vecchia/ Via Fosse Ardeatine, Milan

web-010-020_Earnest-Studio-and-Dana-Cannam-Design_Photo-Credit-Earnest-Studio-and-Dana-Cannam-Design
Earnest Studio and Dana Cannam Design Photo Credit: Earnest Studio and Dana Cannam Design

VENTURA LIVING ROOM
The pop-up restaurant, situated in the Ventura Living Room, offering drinks, food and atmosphere conceived by Amaro Creative Industries with partners Lago and Mosa, will be a place to discover new tendencies, do business, have fun, and press “pause”. In a breathtaking industrial hall, the borders between lifestyle, design, sociality, labour and creativity will fade into each other and become concrete thanks to the presence of established brands plus a selection of young talented designers.

Thanks to free wifi, offered by Lovethesign, bloggers, press and creative communicators will be able to work in the Ventura Living Room, where you can still feel the energy of long-ago machinery. The kitchen is open until 11 pm

Ventura Lambrate 2014
venturaprojects.com
Download the floorplan here.

For more indesignlive coverage of the 2014 Milan design fair visit: indesignlive.com/category/articles/in-review/milan-14


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