Elana Castle has a conversation with peckvonhartel’s National Interior Design Leader, who together with his Regional Design Leaders is forging a united path for the national design practice.
June 25th, 2013
“peckvonhartel has been a quiet achiever for over 32 years” says Neil Christopher, the practice’s National Interior Design Leader. “However, in recent times the firm noticed a disconnect between their impressive portfolio of work and public persona. Given pvh’s national presence and strong design integrity, we felt that more could be done to elevate the practice to another level, in terms of collective design and recognition.”
Helm Bar, Gold Coast
Acknowledging the need for a comprehensive web of design expertise, the practice recently established a national design leadership team by promoting Neil to National Interior Design Leader and creating the Regional Design Leaders roles.
Victorian Government Offices
“The aim was to create a strong, cohesive interior design team to work collaboratively, promoting long term design integrity though a national consistent service offering,” Christopher explains.
As a result of internal promotion and external recruitment, Katherine Lennox, Karen Clutson and Emma Coulter were installed as Sydney, Canberra and Melbourne’s regional interior design leaders. “Whilst all three leaders are experienced interior designers, they also bring unique skill-sets to the table,” adds Christopher. “As such, while everyone works under the peckvonhartel umbrella, the exact roles differ vary from office to office, in response to the firm’s varied and dynamic projects.”
In particular, Lennox’s business development skills and entrepreneurial experience, Coulter’s high design skills and Clutson’s consultative and strategic workplace portfolio provide relevant and valuable expertise to each office location but also create a dynamic web of amalgamated know-how. The leaders were also selected for their mentorship capabilities and ability to oversee a number of projects in addition to their own.
Most importantly, we have created a truly collaborative, non-competitive inter-office culture,” adds Christopher. “As projects get more complex and strategic in nature, design originality becomes the norm and competition heats up, this business strategy has enabled us to provide more for our clients.”
Jones Lang Lasalle Offices
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