A professional resource for the design curious

Join the global
design collective

Available in print
and online.

SUBSCRIBE
Indesign Magazine
Indesign Magazine

Ending Waste, One Bottle At a Time

Every day around a million plastic water bottles end up in Australian landfills — a truly staggering thought, which is even more shocking when you consider that bottled water costs around 2,000 times more than tap water, with the O Initiative, Zip are encouraging people to start using public water fountains.



BY

October 18th, 2017


Zip Water, a company that has always been passionate about water and driven by sustainability, knows how ridiculous this obsession with plastic is. Their ‘The O Initiative’, driven by a commitment to reduce the amount of plastic that ends up in landfill, is proof of this.

Zip have partnered with Gretha Oost for The O Initiative, which encourages people to start using public water fountains. Zip provided the filtration systems for the fountains, to ensure that this free, publicly available water is also pure and clean.

These are not simply functional fountains, either. Oost, the founder of the innovative start-up, engaged local artist Georgie Flaircloth to create different designs for water fountains around Melbourne. Hand-painted scenes that depict the wider Almaville/St Kilda East community have been added to the fountains, including the Hank Marvin Markets, family picnics with children playing, and depictions of the often marginalised transgender and multicultural minorities.

“The O Initiative is based on the idea that, through art, we can create a positive association with drinking tap water from public fountains and reduce plastic waste associated with drinking bottled water,” Oost said.

With innovation in the water industry at the heart of the Zip mission, teaming up with Oost was a no-brainer.

“We’re very excited to be involved with The O Initiative and to be helping Gretha to engage the community through design and technology in her efforts to promote drinking filtered tap water,” says Zip CEO, John Doumani.

If you live in Melbourne and frequent the Hank Marvin Markets at Alma Park, you can fill your water bottle up for free at one of the fountains. Next stop for The O Initiative? Noosa and the Mornington Peninsula region.


INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed

Gessi brings home therapy to Salone del Mobile

Gessi, manufactured in a single location in Vercelli Italy, embodies Italian design and the aesthetic and quality values that come with that label. At International Design Week 2018, the brand brought home therapy to design.

Elwood House's living, dining and kitchen area, complete with Gaggenau appliances

How the Elwood House has it all in city living

Inner city Melbourne has many beautiful locales and highly sought after suburbs in which people want to live, but few are so pretty as the beachside suburb of Elwood. An established suburb, Elwood has become a hub for those who appreciate parklands and the beach while still wanting to immerse themselves in the social interaction to be found at nearby cafes, restaurants and speciality shops. And the Elwood House is the perfect example of this suburb’s popularity.

The Farm by Fergus Scott Architects, photo by Michael Nicholson.

Australian kitchen design on a world stage: Enter the Sub-Zero & Wolf Kitchen Design Contest now!

With a long-running 20-year history, Sub-Zero & Wolf’s Kitchen Design Contest recognises the best in kitchen design from across the world. And if last year’s Australian standouts are anything to go by, we should dominate again in 2018.

Elwood House's living, dining and kitchen area, complete with Gaggenau appliances

How the Elwood House has it all in city living

Inner city Melbourne has many beautiful locales and highly sought after suburbs in which people want to live, but few are so pretty as the beachside suburb of Elwood. An established suburb, Elwood has become a hub for those who appreciate parklands and the beach while still wanting to immerse themselves in the social interaction to be found at nearby cafes, restaurants and speciality shops. And the Elwood House is the perfect example of this suburb’s popularity.