DULUX ON BOARD FOR THE PROJECT 2014 | Architecture & Design

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DULUX ON BOARD FOR THE PROJECT 2014

Theme and Sponsor announced for installation series, held by Melbourne Indesign (formerly Saturday in Design).



BY Lorenzo Logi

March 19th, 2014


This year, the crowd-pulling installation series The Project, that has featured at Indesign: The Event (formerly Saturday in Design) since 2008, will reach all new heights with Major Sponsor Dulux now on board.

Coco-RepublicSmegFuturespace-2013
Coco Republic + Smeg + Futurespace, 2013

This is the first time Melbourne Indesign: The Event has brought a partner on board for The Project, which has been one of the most popular features of every Indesign event, attracting thousands of industry visitors in Sydney, Melbourne, Brisbane, Singapore and Hong Kong.

Earp-BrothersKIT-WEBSTER-&-CHIARA-KICKDRUM-2012
Earp Brothers + Kit Webster + Chiara Kickdrum, 2012

Dulux’s support will take this much-loved installation series to a new level. The Project installations at Melbourne Indesign 2014 will have a slew of new resources, as well as more publicity and exposure than ever before, dedicated ‘The Project’ street signage and even a small supply of creative materials.

Signature-FloorconceptsHBO+EMTB-2012
Signature Floor Concepts + HBO+EMTB, 2012 

One of the most exciting developments is that for the first time ever, there will be live, mobile voting for the People’s Choice Award! The Project always shows what talented, ambitious creatives are able to achieve with a freewheeling brief, and at Melbourne Indesign 2014, visitors will be able to vote for their favourite installations on the day, as they go.

SmegSJB-2012
Smeg + SJB, 2012

‘Inception’ is the unifying theme chosen by Dulux and Melbourne Indesign for The Project 2014:  “From false starts and crumpled paper to accolades and applause. Sometimes a day’s work is fruitless daydreams and, sometimes, it is the INCEPTION.”

SpaceHassellCondensed-2012
Space + Hassell + Condensed, 2012

The Project theme has always inspired a very diverse set of interpretations and mediums – interactive, temporal, projections, special builds, visual illusions, utilising a certain product, dramatizing a space. This year, however, there will be a small visual cue uniting all the installations.

Temperature-DesignArchiluxCLARE-COUSINS-ARCHITECTS-2012
Temperature Design + Archilux + Clare Cousins Architects, 2012

Dulux is providing sample pots of colour from a new paint palette they will launch at Melbourne Indesign, and the creatives will be able to incorporate these in any way they choose. We’re looking forward to seeing how this small visual link unites what is sure to be a wildly imaginative range of Inception-themed installations.

The Project is the result of collaborations between Indesign: The Event Exhibitors (high-end suppliers to the architecture and design industry) with artists, designers, architects, studios and other diverse creative teams. If you are interested in taking part, see more information at melbourneindesign.com.au.

If you simply want to visit Melbourne Indesign and see these amazing collaborations come to life, stay up to date with the latest event news and programming updates by signing up to the newsletter here.

Melbourne Indesign: The Event
August 22-23, 2014
melbourneindesign.com.au

Dulux
dulux.com.au

For more coverage of Melbourne Indesign 2014 visit: indesignlive.com/category/articles/in-review/mid-2014


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