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Indesign Magazine
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WOHA branches into product design

Furniture has long been an untold story of the respected Singapore-based architecture firm WOHA. That is set to change with the launch of WOHAbeing, a dedicated range of furniture being produced with a mix of manufacturers.

  • Sampan designed by WOHAbeing, manufactuered by Apaiser.

  • Bintan chair by WOHAbeing.

  • Bintan range.

  • The Bintan range will be produced by Porto manufacturer Wewood.

  • Corak rug by WOHAbeing.

  • Corak rug by WOHAbeing.

  • Ulu tables by WOHAbeing.

  • Ulu chair by WOHAbeing.



BY

January 18th, 2018


In late 2016, France’s premier interior and décor trade fair Maison & Objet (M&O) named WOHA as its M&O Asian Designer of the Year 2017 and announced the architecture firm’s upcoming product line WOHAbeing – an unexpected and inspired choice, which piqued the curiosity of the design industry.

Unfortunately, the Asian edition of the fair was cancelled in 2017. WOHA took it in strides and WOHAbeing was debuted in the fall edition of M&O in Paris in September 2017 instead. A preview of WOHAbeing showed four promising collections produced by different local and international manufacturers. Since then the various ranges have been exhibited in WOHA’s base in Singapore, retitled as Bonjour, WOHAbeing, along with some new collaborations.

“The responses we got from M&O in September have been encouraging,” says WOHA director Richard Hassell. He shared, “Our start in Paris was slightly unusual. The normal model is a manufacturer will approach a designer, develop a range, and then handle everything including distribution and marketing. We took the lead in terms of approaching manufacturers and promotions. We didn’t think it was unusual!”

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“The responses we got from M&O in September have been encouraging.” – Richard Hassell, director, WOHA
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Among the new pieces are the Diaspora tableware range produced by Luzerne, an apartment-sized rug collection named Corak manufactured by Singaporean atelier The Rug Maker, and the Sampan bathware collection produced by Australian boutique bathware brand Apaiser.

Bonjour, WOHAbeing also introduced new partner Wewood, a Porto-based furniture manufacturer, as the official manufacturer and distributor of the Bintan and the indoor Ulu collections.

Bintan range.

The Bintan range will be produced by Porto manufacturer Wewood.

“We always try to work with people who have a commitment to sustainability and best practices – Apaiser uses recycled marble, Wewood uses certified wood – and also with craftspeople we meet in our projects who make us think, ‘Can we do interesting things with them? Can we do something to keep this craft alive?’” shares Hassell.

The two furniture families have grown since last year to include some ‘new old’ pieces – designs from WOHA’s existing furniture archive that are now being made commercially available.

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Furniture design is quite an untold story of WOHA.
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Furniture design is quite an untold story of WOHA. Shares Wong Mun Summ, “Designing furniture is not something new for us. We have been doing it for a long time. We’ve got quite a big catalogue of pieces. But after many years we have changed a lot, so we have new ones as well that may be more in sync with the millennial generation.” 

These ‘new old’ pieces include the striking Ulu dining table. Its top features a concentric pattern of oak and walnut with a seamless Lazy Susan. The table was originally designed for a client’s home 20 years ago. When not in use, the client would hang the table top on the wall like an artwork.

 After Bonjour, WOHABeing, the collection will be exhibited (and available for purchase) at M&O Paris from 18-23 January 2018.

WOHA was one of the INDE.Awards 2017 Luminaries. We are delighted to have Senior Associate at WOHA, Chan Ee Mun, on the INDE.Awards 2018 jury for the second year running. Find out more about INDE. Awards here.


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