The evolution of Scandinavian Business Seating over ten years is reflected in its new identity as Flokk – a house of brands that responds to how we work, live and play today.
September 26th, 2017
When Scandinavian Business Seating was established back in 2007, the iPhone was only just being unleashed, co-working was relatively unheard of, and collaboration was far from the buzzword it is today. The transformations in how we work over the decade since have been vast to say the least.
It’s fair to say that there’s less emphasis on the formality of ‘Business’ with a big ‘B’ these days, and more emphasis on collective work efforts that can happen in the office, in the home, or in the ‘third place’.
It’s exactly this condition that prompted the reinvention of Scandinavian Business Seating as Flokk. The word (which is Norwegian for ‘herd’) is synonymous with a group that’s defined by a common idea or goal. It’s about being part of something greater than yourself, while fulfilling your own personality and identity.
The brands we know and love from Scandinavian Business Seating – HAG, RH, RBM and BMA – have been joined by new acquisition Offecct, which broadens the product range from seating to a wide variety of furnishings. And there are further strategic acquisitions to come.
Says Lars Ivar Røiri, CEO of Flokk: “Our business has grown and evolved significantly over the past decade, we’ve welcomed new brands into our family and established showrooms and offices in fifteen countries. As we continue to expand we see from customer demand that we have an opportunity to redefine our role as enabler of leading, high quality brands in the market.”
Functional and ergonomic performance are givens in the Flokk catalogue (as is sustainability), but so too is aesthetic value – which plays an ever more important role in our working environments as they break free of the corporate sphere and infiltrate the other spaces we inhabit.
“Our goal is to create designs that have positive effects on health, are sustainable and beautiful,” says Christian Lodgaard, Senior Vice President, Products and Brands at Flokk. He continues, “The phrase ‘deep design thinking’ epitomises how we work, caring sincerely about people and the world we live in.”
We’re all part of the same flokk, after all.
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The ultimate premise of design is to create better environments, utilities and tools that help people thrive – whoever they are and wherever they live, work and play. The ingrained diversity of humankind means that to design for a varied, global audience successfully, inclusivity, diversity, and equality have to drive not only the design process, but also manufacturing practices, operational procedures, and leadership style of any design brand aspiring to build a better experience for all.