Thursday 19 November saw the launch of the beautiful new Antique Floors showroom in Balmain, with members of the design and architecture community there to view the unique ’rooms’, each fitted with the Antique Floors products.
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Putting design on a global stage, the Salone del Mobile isn’t just for showcasing the newest product. Increasingly it’s about the activities outside the fairgrounds, and as commerce moves in at the juncture of art and design, one crowd of people are clearly being targeted.