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As the hospitality industry goes into a tailspin from the pandemic, hoteliers and designers alike are forced to reckon with the true value that hotels can bring to guests – thoughtfully designed experiences unique to the cities they call home.
Cloudstreet by greymatters possesses all the operational sensibilities for a fine-dining establishment without falling prey to aesthetic stereotypes.
From the most Instagrammable hotels to a tech-infused supermarket, here are 10 projects that show how design has evolved to cater to the new generations of consumers and leisure seekers.
Alan Barr from greymatters ruminates on his latest project for celebrity chef Akira Back: Akira Back restaurant and Smack-Dab bar at the JW Marriott Hanoi.
Ahead of our Cubes 85 feature on hospitality-design studio greymatters (out in early April), we dive into Freebird – one of the F&B outlets designed and partially owned by the entrepreneurial studio founder Alan Barr.
