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Watch: Mega Tulip from Cult redefines the 9-5

Watch this video introducing the next iteration of a beloved Australian classic: the Mega Tulip. Designed by Adam Goodrum for nau, Mega Tulip has been meticulously refined to support the workplaces of tomorrow.

Designed by Adam Goodrum for Cult’s in-house Australian design brand, nau, the Mega Tulip blurs the boundaries between commercial environments and the home office. Watch the video to discover more.

As our workplaces and working routines continue to evolve, Goodrum believes that our furniture must follow suit.

Launched at DENFAIR 2022 and awarded ‘Best in Show – Furniture’ at the DENFAIR Editor’s Choice Awards, Mega Tulip is a multifaceted lounge that brings the best of both commercial and residential worlds together in one interior landscape.

Mega Tulip is set to redefine the way we experience the 9-5. Made for a plethora of commercial settings, this one-of-a-kind system combines advanced engineering and exceptional craftsmanship to create a dynamic, modular lounge unlike any other.

While the world continues to navigate the return to the office, this latest product from nau makes you feel right at home with its limitless configurations and unbounded possibilities for lounging.

With an extensive array of independent sofas and armchairs, high back booths and dynamic elements, each piece can come together to create the ideal workplace setting that caters to individual needs.

Indesign sat down with Matthew Fowler, commercial sales manager at Cult, and Jeff Tsang, head of brand and culture at Cult, as well as Australian designer, Adam Goodrum, to discuss the inspiration and vision behind the Mega Tulip.

Watch the video to discover the creative process behind Mega Tulip, and its present and future role in the commercial landscape.



Adam Goodrum

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