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The Australian furniture company focussed on opportunity

Introducing AWM AMAROO, a commercial furniture and joinery company based on traditional Aboriginal values, that aims to give back to the Indigenous community.

  • AWM AMAROO's official launch

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AWM AMAROO is a Supply Nation registered company that brings together innovative Australian manufacturing and time-honoured Aboriginal culture. 

The company prides itself on innovation while drawing on Indigenous Australian culture, which values community, sustainability, functionality, harmony, and social interaction.

Majority owner Dan Manson co-founded the company in 2020 with AWM, a leading manufacturer of commercial furniture and joinery, to embrace the heritage of his descendants, South Australia’s Arabana people, and drive his passion for positive Indigenous outcomes within an Australian company that proactively creates and provides opportunity for all.

AWM AMAROO is a new player in the furniture space, but with a promise to create 100 jobs the coming year through it’s 100 Jobs in One Year pledge, the company is advancing at a rapid rate.

AYE stands for Aboriginal Youth Employment, and through a partnership with the KARI Foundation plans to benefit young Indigenous employees by offering workplace mentoring, industry training, Aboriginal apprenticeship opportunities and cultural immersion experiences, which like AWM AMAROO furniture, are tailored to its clients’ wants, needs and objectives.

Co-founder Ant Scotts says the pledge is a call to action for those who are willing to get their hands dirty.

“Put simply, if you work with us, you’ll be creating jobs – the bigger the project, the more jobs we’ll create together,” he says. 

“We’re proud that in just a few short months, the property industry is already employing 15 young Aboriginal people. AYE is our way of acknowledging and giving back to Australia’s First People in a real and meaningful way, but it’s also about genuine cultural exchange and providing opportunities for each other.

“To me, that’s the true essence of reconciliation, it has to be a two-way street.” 

Co-founder Manson, who also has a background in manufacturing, believes traditional Aboriginal values are a perfect fit for the workplace.

“For tens of thousands of years, Aboriginal Australians have valued community, sustainability, functionality, harmony and social interaction,” Dan says. “These are all values that successful workplaces embrace and they inspire AWM AMAROO’s manufacturing.”

AMAROO is an Aboriginal word meaning ‘beautiful place’. While providing excellent employment opportunities for young Indigenous Australians, the company prides itself on its quality craftsmanship displayed in its products. 

AWM AMAROO

For more information, head to AWM AMAROO

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