Is new-gen Australian retail taking a cue from our Asian neighbours? Mark Simpson and Damien Mulvihill of Melbourne-based studio DesignOffice talk branded environment design across cultures.
DesignOffice, Retail 3.0, Australian Retail, Asia Pac Retail, Design, Interiors
In countries throughout Asia Pacific, the mall is elevated to utopian status. Think Manila’s Mall of Asia, being expanded to reinstate its former status as the largest in the Philippines, perhaps the world. Or the opulent Suria KLCC at the base of Kuala Lumpur’s iconic Petronas Twin Towers.
These air-conditioned temples to consumerism are havens for people taking refuge from tropical climes. Lavishly appointed, militantly sanitised and designed to cater to your every whim for hours on end.
But while the East may remain a devoted ‘Material Girl’ subject to neon dreams of a fetishised West, Australian retail hubs are looking towards its glamorous regional neighbours for inspiration.
“We’ve always been fascinated by retail psychology,” says Mark Simpson of DesignOffice. “There is a shift here towards more luxe mall experiences which, from a retail perspective, does have strong ties to Asia”.
.
.
“In Australian malls, a high quality and diverse food and drink offering is being presented as an equal draw to retail – not just a supplementary necessity,” says Damien Mulvihill. “And the standard of our local hospitality is something that we see driving design in the wider region.”
Established in 2008, the prolific DesignOffice team have since deftly navigated projects ranging in scale across in retail, residential, commercial and hospitality. Through Platform, their design strategy service, DesignOffice is able to showcase their expertise in crafting finely articulated brand narratives. Encompassing work for longstanding clients Mud and Witchery among others, the practice strives for “consistency and legibility in tone of voice”, a priority for high-profile brands working in a global market. “We are excited by the prospect of creating design languages that clients can use to inform their direction,” says Mark.
Straddling both food and retail, DesignOffice’s cellar door for Handpicked Wines in Sydney incorporates a tailored shopping experience within a lounge bar setting, imbued with a relaxed contemporary elegance. Crafting the first physical space for an online wine production group is “exactly the kind of challenge we like. It’s been great to see their brand become tangible with a response tailored towards growth and evolution,” says Mark.
.
.
“Our process is not necessarily about the creation of custom signature forms or patterns,” says Mark. “It’s driven more by the physical journey of a customer, and the translation of emotional brand qualities into space.”
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In this brand new exhibition, GH Commercial’s custom carpet solutions help local artists create joyful installations that each tell a unique story.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
Drawing on the concept of a watering hole as a gathering place in nature, GroupGSA has rejuvenated Sydney Water’s headquarters located in Parramatta.
Beau Fulwood and Alison Peach on returning to a low-tech, first-principles concept of design as a strategy to combat climate change.
The internet never sleeps! Here's the stuff you might have missed
We spoke with three architects currently practising in Canberra to investigate the city’s planned history and what it means to work in that shadow.
We hear from the GA Group Marketing Executive about how the neighbouring forest reserve, local culture, art and sustainability create a unique boutique hotel with a sense of place.