Typography takes a 3-dimensional turn.
August 11th, 2010
We’ve long been admirers of one8one7, so much so that we left it in their hands to create the award-winning visual identity for Indesign magazine when we re-launched last May.
Marcus Piper and Christey Johanssson – the design duo behind the studio – work extensively with type and branding from their base in Austinmer, on the coast of NSW.
Five years in the making, ProtoTypography is a project that brings together their love of type and the 3rd dimension, whereby everyday household objects are born from 3-dimensional letters and punctuation marks.
“The idea really came from experimentation. We noticed the beautiful shapes that occurred when you revolve, extrude or otherwise extract a letterform,” said Marcus.
“That immediately led down a path of exploration and the possibilities of creating products / pieces, which are in a way self-explanatory but also really well branded.”
The ‘revolve’ table with the letter ‘T’ as its base was the first piece that triggered the rest of the collection currently at protype stage.
“At the end of the day it is all about language, functionality and experience.”
Hero image by Sebastian Pajak
INDESIGN is on instagram
The internet never sleeps! Here's the stuff you might have missed
These may be the lyrics of a defamed 80s rapper but stopping to collaborate with, and listen to, your colleagues, is one of the best ways to improve productivity and creativity. And with the trend towards breakout zones in today’s offices, more of us are collaborating than ever before.
What is interior design’s responsibility in revolutionising aged-care environments? The new Emmy Monash Aged-Care facility in Melbourne’s Caufield has all the luxury commodities of a contemporary multi-residential complex. From thoughtfully considered finishes through to superior shared facilities, no expense has been spared on residents’ comfort and quality of life.