Nicky Lobo recently caught up with Antonia Pesenti and Patricia Bondin of MAKE Creative for DQ’s Top Ten 2012. Before you meet them in the magazine, get to know their design process on one of their standout projects, edgy fashion brand Ginger & Smart.
March 15th, 2012
“It was about trying to maintain the position of this brand but in a hyper mall environment. How do we look different from everyone else?
“The store’s super simple, and has a really simple palette of materials. There’s just a box in the store that holds the change rooms and the storeroom at the back. All of it was really based on this layering of textures, and we placed this industrial felt wall that was made up of studded panels that ran down one side of the store. That has quite an unusual presence and makes a great backdrop to all their beautiful fabrics and prints.
“We were also able to, within the store, document the whole design process. We had all these great artisans working on the project – the guy who was putting the felt together, another guy who was making the Perspex, we had a lot of steel work, steel façade, that sort of thing. We documented the whole process, which was looping in the stores on these little screens.
“A lot of the malls are about the finished product, not the story of the store or the brand. We wanted the store to have an ephemeral feel, as if it was a series of elements that had been put together in a gallery space. It’s not all over-finished and built in. We tried to keep the lighting out of the recesses. It’s about all these objects that have been positioned in the store.
“There are lots of lovely details as well, like we wrapped the hanging rails in leather and they were studded as well, there were stud positions where the hanger sits. The micro level and then the macro. We really worked through what you see as a whole then as you move closer and discover. And Alexandra and Genevieve, that’s really part of their… their clothes are really beautifully finished, there’s a lot in the detail and in the way the clothes are produced.”
Check out DQ’s Top Ten in the upcoming issue #45, on sale 11 April. Stay tuned for more Top Ten stories in the coming weeks.
MAKE Creative
makecreative.tumblr.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Create a configuration to suit your needs with this curved collection.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Just in time for that moment when most of us start thinking about Christmas shopping – Supa Centa Moore Park are holding a VIP Shopping Night this Thursday 8 December. There’ll be drinks, nibbles and music to make the late-night shopping experience festive. VIPs will enjoy exclusive discounts and special deals on the night, as […]
Multiple recent promotions at SJB’s Sydney studio are a reflection of the continued evolution of the studio and its active pursuit to deliver socially transformative work.
The 2021 INDE.Award Ambassadors represent architecture and design at its best throughout the Indo-Pacific. The Ambassadors originate from a variety of countries that include India, Australia, Singapore, New Zealand, Hong Kong, Malaysia, Thailand and Indonesia and they are the definitive voice of the INDE.Awards in the region.
The internet never sleeps! Here's the stuff you might have missed
Dallas Rogers, Head of Urban Discipline at the School of Architecture, Design and Planning, University of Sydney, comments on the history of map-making in our cities.
We spoke with George Fleck, Vice President and Global Brand Leader of W Hotels, about the intermingling of hotel and hospitality design trends.
When iconic brands wield their influence, the ripples extend far beyond aesthetics. And so when the MillerKnoll collective formed, the very concept of design shifted, supercharging the industry’s aspiration to create a better world into an unwavering sense of responsibility to do so.