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Why is the arts sector struggling to find public affection and dollars?

Melbourne Business School is delighted to announce the completion of two important research projects on branding and philanthropy in the arts sector. Conducted by the Asia-Pacific Social Impact Leadership Centre (APSILC), and supported by the Margaret Lawrence Bequest, the two reports will be launched on 14 February with a panel discussion featuring Ms Carol Schwartz […]



BY jesse

February 22nd, 2013


Melbourne Business School is delighted to announce the completion of two important research projects on branding and philanthropy in the arts sector.

Conducted by the Asia-Pacific Social Impact Leadership Centre (APSILC), and supported by the Margaret Lawrence Bequest, the two reports will be launched on 14 February with a panel discussion featuring Ms Carol Schwartz AM, the newly appointed Chair of Creative Partnerships Australia, the agency replacing the Australian Business Arts Foundation and Artsupport Australia.
The research focuses on the following questions:

  • What is the public’s perception of galleries? Relevant, accessible and exciting or elitist, stuffy and judgemental?
  • How can marketing insight help to overcome the divide between public’s and the sector’s own perceptions?
  • How does philanthropy currently support the arts and is there a better model?

“Branding the Public Art Museum Sector: A New Competition Model”  and “Arts Philanthropy: Towards a Better Practice Model” offer new insight that reframe collaborative models for engagement to reposition and strengthen the arts across the community.

Thursday, 14 February 2013
6.00-7.30pm
Coles Theatre, Melbourne Business School
200 Leicester St
Carlton VIC 3053

For enquiries, contact Lan Hoang on 0432 160 692


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