Good design exists for people – and the Team at P4: Products For People are, appropriately, all about people. Design should communicate with you; never dictate. It should enable you; not hinder. Design should be commercially and culturally expressive, not repressive. And most importantly, design should evolve. To evolve is part of the human experience, […]
When we think about ‘seating’, we often think of an object: something tactile and physical. Yet when we think about ‘sitting’, we think about an organic action, comfort, and relaxation. Haworth’s Fern chair reworks traditional design with a focus on sitting, rather than seating.
Nicolai Czumaj-Bront has worked with Haworth as an industrial designer since 2005, and is now currently Haworth’s Design Lead for Europe. Having grown up in a creative household, he strives to design product solutions with an emphasis on translating the abstract into something tangible.
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