29 Apr 2010
The Australian Pavilion
Wood Marsh Architects conjure up national pride.
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Expo 2010: Shanghai, China
One city, 171 national pavilions, 5kms, 70 million visitors expected.
Tomorrow the world’s largest Expo opens in Shanghai, showcasing the pavilions of 171 nations set on a 5.2km2 site in the middle of the world’s fastest growing economy - China.
World Expositions, or Expos, no longer exhibit the brands of a nation, but rather the nation as a brand.
How does one design a building that will encapsulate and sell brand ‘Australia’ to the expected 80 million visitors over the six month life of the Fair? Will a pre-rusted steel clad structure, folding in and out like an ancient rock from Central Australia do it? Yes. And no. Read more...
We will be bringing you stories from the Expo over the coming weeks and months, so stay tuned...
22 Jun 2010
"It's all about the audience": Pete Ford
You had your say, now the designer gets his. Pete Ford of Think!OTS voices his view on the Aussie Pavilion.
30 Apr 2010
Expo 2010: Shanghai, China
One city, 171 national pavilions, 5kms, 70 million visitors expected.
