Indesign’s Editorial Director Paul McGillick visits the newly renovated Miele gallery in Sydney.
March 23rd, 2011
Miele call them galleries, not showrooms. And that’s not just because they actually exhibit commissioned works of art, but because the products themselves are celebrated as though they were works of art.
A major make-over of Miele’s Sydney gallery in French’s Forest completes the national roll-out which now includes Brisbane, Adelaide, Perth and two in Melbourne at Knoxfield and South Melbourne.
Rolled out they may be, but each one has its own character. The first thing you notice about Sydney is the external Joost Bakker green wall made up of herb planters whose produce finds good use in the demonstration kitchen inside.
The interior is almost domestic and not without its own idiosyncracies. The Kenneth Cobonpue ‘Bloom’ chairs in reception, for example, tantalise the visitor: Dare I sit on these or are they works of art?
Spatially, the interior is constantly stimulating. If not works of art, the products are dressed to be actors on a stage. And for the full 4-D effect, check out the glass vitrines set into the floor, whimsically filled with household products.
The ploy is to embody in the gallery itself Miele’s brand values of quality, style, innovation and durability. It also makes the gallery a destination – in this case, one well worth a visit.
Miele
miele.com.au
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
As well as considering the materials and processes used to manufacture furniture solutions, companies like Workspace are shifting their focus to the entire lifespan of products.
Sub-Zero and Wolfâs prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Journey alongside Australian designer Ross Didier as he introduces a new chapter in the magical folklore of his iconic FABLE Collection.
We talk design strategy and a multidisciplinary approach with Daniel Hecksher of Swedish collective Note Design Studio during the Salone del Mobile Milan.
The internet never sleeps! Here's the stuff you might have missed
Those sold on the attractions of natural stone would do well to consider these impressive alternatives from Neolith.
Strategic partner to the INDE.Awards, the Image Makers Association Australia presents a curated offering from its I SHOT 23 exhibition at Craftworks and itâs guaranteed to be a thought-provoking feast for the eye.