Woodhead break from tradition with Miele, redesigning their Australian and New Zealand displays.
September 2nd, 2008
Internationally renowned German appliance company, Miele, is currently completing a major refurbishment of its retail displays in Australia and New Zealand.
Miele have entrusted the job with the architecture and design firm, Woodhead, and asked them to create displays that would challenge the traditional appliance retail display.
Each display module is designed to frame Miele’s ovens, microwaves, steam ovens and coffee machines within a seemless black surround.
"The gallery design was intended to engage the customer on a different intellectual and emotional level and to evoke a connection of dynamic association with the Miele brand," says Kestie Lane, project designer from Woodhead.
Described as a concept as ‘unique as an art installation’, the gallery-style displays use a number of unique features including a black glass casing, sitting flush with the appliances as well as custom-designed wallpaper specifically for Miele.
With 10 showrooms completed to-date the response has been positive. Winnings Newcastle store manager Andrew Murrell is noticing the benefits.
"We have noticed a marked increase in consumer interest in their range since it’s been installed," he says. "This is partially because no other display compares to it in this region, but also as it shows the product to its full potential."
For those in Brisbane, make sure you head out to the stunning new Miele gallery space at Eagle Farm, or during Brisbane in Design on Saturday 20 September, you can catch up with Miele in the Cibo Kitchens showroom in Fortitude Valley, where they are sharing with Zip Heaters for the event.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Create a configuration to suit your needs with this curved collection.
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
“After you make sure that it works, then you try to make it not boring.” Indonesian architect and INDE.Awards 2019 Luminary Budiman Hendropurnomo talks about experimenting at large scale.
Designer Rugs are celebrating their 25th anniversary with a massive sale. Head down to a Designer Rugs showroom in Australia and save 20%-50% on selected floor stock, including contemporary, traditional and textured handmade rugs. The sale is now on – so hurry down while stocks last! Designer Rugsdesignerrugs.com.au
The internet never sleeps! Here's the stuff you might have missed
From the trailblazer of Spanish industrial design comes a new collection of recycled rugs – a powerful exploration of the concept of waste, a keen celebration of imperfection, and a new underfoot symbol of responsible design.
Lacquered in warm timber tones and complemented by high-quality furniture and fixtures, the new HQ for Salta Properties is a home away from home.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.