To launch their latest series of hand-made wood-veneer lamps, LZF has taken a more fictional approach, devising a set of rich narratives to tell the tale of the lamps, and the people that use them.
April 6th, 2016
The campaign, which will be featured within the LZF magazine, catalogue and across its digital channels, is an intriguing blurring of fiction and fact. Set in the 1950s, the highly stylised, romantic photographic narrative showcases new pieces in situ from the 2016 collection like the Dandelion and Swirl pendants.
Titled Telling Tales, LDF has used Edward Hooper paintings, as well as Hitchcock’s Rear Window as references for the catalogue images. The idea was to showcase the lamps in dark, night time scenery, to best illustrate their gentle luminescence – but also to show how the lamps might live and breath in real life. To develop the narrative, LDF engaged writer and novelist Grassa Toro, who was invited to collaborate as part of the company’s annual program of guest artists from outside the world of industrial design. The six-part story also includes a film and a six-volume book edition that will appear periodically throughout the year.
The first instalment of the campaign, Lana & John, features the torch-like Air A wall lamp by Ray Power, and the Asterisco table lamp by Cuatro Cuatros, which is combined with a reading lectern.
LZF
lzf-lamps.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Can you design a workplace like you were writing a book? Bean Buro’s latest project for UBER Hong Kong indicates that maybe you can.
The internet never sleeps! Here's the stuff you might have missed
Dallas Rogers, Head of Urban Discipline at the School of Architecture, Design and Planning, University of Sydney, comments on the history of map-making in our cities.
Welcome to the year of the Design Effect. This year’s theme aims to showcase the profound ripple effects that exceptional design can have on people, place and planet. Join in shaping this narrative by contributing your perspective before May 3, 2024, and become a part of the Design Effect movement.