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1. CASF Australia at Nok Nok
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07 May 2009

Making The 5th Wall

Check out the making of InterfaceFLOR's 5th Wall advertisement.

It’s not so surprising, really, that designers have for so long neglected the floor. We are upright creatures and tend not to look down, we look up – at the walls. The floor – now embraced as The 5th Wall - is now perceived as a new canvas on which to project emotion through colours and patterns.

Conventional wall-to-wall carpets traditionally celebrate repetition of patterns – a kind of ready-made experience, a bit like living under socialism where everything was the same for everyone.

Well, if that was socialism, modular flooring is free enterprise where firms are free to create their own environments, where the floor can be customised and where things don’t have to be the same for ever.

Carpet tiles are like a new toolbox for designers, offering not just a new design palette for the floor but the opportunity to create a whole new experience in office, healthcare, education, hospitality and retail environments...

Find out more …
the5thwall.com.au