13 November 2009

Billboards by Design

Picketed at the intersection of South Dowling and Flinders Streets, Sydney, were two thought-provoking billboards…

Displayed as part of a public art exhibit on the subject of corners, the two billboards featured images which represented the abstracted location between garden and city.

“Corners determine the shape and energy of cities though the intersection of people, construction, and movement,” says designer Stephen Collier, who collaborated with Neil Durbach, Rachel Neeson, Nick Murcutt and Marcus Trimble on the project.

Based on the power of suggestion, the project's themes and messages were highly visual in form.

The upper billboard represented urban city life, with an image of tight buildings and interconnecting open spaces pointing north towards the city.

The lower billboard represented the garden with lush green imagery, pointing south towards Kingsford’s garden landscape.

“The shifts in scale and alignment reflect the topographic condition of Sydney,” explains Collier.

The project was inspired by the Barcelona exhibition, ‘City Corners’, curated by architect Manuel de Sola-Morales.

The project was funded by Bluescope Steel and supported by the Australian Institute of Architects.

Check out The Billboard Project blog to read more about the project.

Corners The Billboard Project
theblueroom.net.au