27 November 2009

Designs on Singapore

The 2009 Singapore Design Festival explores design to improve lives

Themed this year as 'Possibilities of Tomorrow', the Singapore Design Festival encourages festival-goers to consider and examine scenarios of how design can change our lives and lifestyle in the future.

Exploring this will be 100+ activities and partner presentations looking at how design can change business paradigms and create sustainable and liveable cities.

More than 100,000 people are expected to participate in the event, which is spread across the island in four main festival hubs: VivoCity, ION Orchard, City Hall and Suntec City.

In line with this year's topic, festival organisers Design Singapore Council (DSC), have commissioned nine studios led by internationally renowned design leaders.

Entitled Design2050, the commission will see designers develop propositions for the year 2050, looking at how communities, organisations and environments will be different and improved.

With a program of events catering for designers, businesses and consumers alike, the Singapore Design Festival provides a platform for like-minded individuals to explore and exchange ideas, while celebrating the best the industry has to offer.

The DSC and more than 60 partners will add yet another dimension to the event with international presentations from Australia, Denmark, the European Union, Italy, Japan, Korea, Switzerland, and the United Kingdom.

DSC Chairman, Robert Tomlin, says the festival will emphasise the key role design plays in contributing to the triple bottom line – where the interests of business, society and the environment intersect.

“The festival is also an [important] networking occasion," Tomlin says.

"I urge designers to use this opportunity to develop a deeper understanding of design and how it relates to clients, to exchange views and opinions, and establish contacts for future collaborations."

Singapore Design Festival

singaporedesignfestival.com